One of the current trends toward promoting your business is visual marketing, so it’s no surprise that sites like Instagram and Pinterest show increases in user engagement and involvement. With both platforms, your photos are the focus, and sharing is the commonality among the audience.
But why use Pinterest? Pinterest is a social media network that allows you to share your story with an active audience who will provide excellent feedback. Post photos relevant to your business, and start promoting your business through this growing social media platform.
1] Share Who You Are
When it comes to Pinterest, share what makes you or your business stand out, not what you sell. There are creative ways to make your posts pertain to you without begging followers to buy your product or service.
Pinterest’s top interests are usually fashion, craft, home decor, and kids. Use your resources and creativity to put a twist on your brand that aligns with the audience you want to reach.
2] Find a Partner
One of the benefits of Pinterest is that you don’t have to go it alone. Invite other, more influential Pinterest users to contribute to your board, providing the potential for gaining new followers and expanding your exposure.
Make sure you don’t overdo it though. Invite one guest poster at a time. You don’t want to confuse or inundate your followers with too much information. Allow each guest poster the opportunity to create their board.
3] Connect with Followers
There’s nothing wrong with making your Pinterest board more human. None of us is perfect, and many companies are going the direction of pointing out their imperfections and using them to connect with their customers. Humanizing their platform makes their brand more approachable.
A great way to do this is by using the resources available to you. Your staff, your hometown, your city, and your neighbourhood are all excellent sources of inspiration. Showing your followers you want to connect with them on a personal level can make a big difference.
4] Offer a Contest
One great way to promote user engagement is a contest. Offer users a reward for gathering pins and creating boards that pertain to your business. Once the board is formed, users enter the competition, and suddenly they’re engaged and participating!
Contests can have an exponential impact across Pinterest, as participants share their submissions with followers, who then continue the trend. Use a hashtag for your contest to make sure you can track those who entered.
5] Inspire Your Audience
Make the most of your pictures by providing your followers with high-quality, stunning photos. Create posts that appeal to your followers and the things of interest to them. Even if you don’t think you have a particularly Pinterest friendly brand, think outside the box to create fun and innovate pictures that inspire and promote your brand.
As with most social media platforms, it’s essential to promote your brand on other networks. Don’t settle for just throwing something up on Pinterest and hoping it sticks. Link your post to your Facebook page or your Twitter account.
Showcase your content on Instagram. Give your followers (and potential followers) the opportunity to see who you are and what you offer.
Take a few minutes out of each day to pin things that interest and inspire you. Continuously show up on your followers’ feeds so that they see you are engaged and connected. Make a concerted effort to interact and reach out to your community by repinning, liking, or commenting on posts.
With the right strategy in place, you can make your business front and centre in the minds of your audience. DFY’s lead generation system can help.